A B O U T Y A E L H E R T Z O G
DRAWING SINCE THE EARLY AGE OF 4,
YAEL HERTZOG IS AN ISRAELI BASED LIFESTYLE ILLUSTRATOR AND ARTIST,
CREATING PROMOTIONAL AND COMMERCIAL ILLUSTRATIONS
FOR BRANDS AND BUSINESSES WORLDWIDE.
YAEL GRADUATED IN 2003 FROM "SHENKAR" COLLAGE
WITH A BACHELOR DEGREE IN FASHION AND COSTUME DESIGN.
HER ILLUSTRATIONS WERE CHOSEN FROM THOUSANDS
OF APPLICANTS TO EXHIBIT AT THE PRESTIGES AOI ANNUAL EXHIBITION
IN LONDON AND SEOUL.
HER ARTWORK WAS SELECTED TO FEATURE
AS THE PERRIER BEVERAGES BILLBOARD CAMPAIGN.
HER CLIENTELE INCLUDES:
L'OREAL, STRAUSS GROUP, ELAL AIRLINES, CLINIQUE,
SUZUKI, BODYSHOP, LANCOME AND MANY MORE.
E M P O W E R
WOMEN EMPOWERMENT WASN’T VERY POPULAR BACK IN THE 80’S WHEN I WAS GROWING UP.
WHEN I STARTED EXPRESSING MY FEMINIST OPINIONS IN AN EARLY AGE,
I WAS AMONGST A MINORITY AND WAS ALWAYS ACCUSED OF BEING TOO MASCULINE:
BACK THAN THE ONLY WAY TO SHOW HOW WOMEN WERE EQUAL TO MEN,WE HAD TO
SHOW WE WERE AS TOUGH AND STRONG AS MEN BY OVERCOMING THEM WITH
PHYSICAL STRENGHT. “BUFFY THE VAMPIRE SLAYER”, “ZINA THE WARRIOR PRINCESS”
AND MORE WERE MY INSPIRATION FOR THE FIGHT AGAINST GENDER DISCRIMINATION.
I WAS TAKEN BY THE WORLD OF COMIC BOOK ART, FANTASY AND SCI-FI
STRONG FEMALE CHARACTERS. ON THE OTHER HAND, I HELD THE LARGEST COLLECTION
OF BARBIE DOOLS AMONGST MY FRIENDS.
BY THE EARLY 2000’S, ALREADY A YOUNG STUDENT, I FINALLY REALIZED
WOMEN ARE POWERFULL BECAUSE OF THEIR FEMININITY, NOT DESPITE OF IT.
SO I STARTED MY ART QUEST FOR THE ULTIMATE FEMININE POWER.
MOST OF MY ART TODAY IS DEDICATED TO THAT PURPOSE OF EXPLORING THE FEMALE FORM,
WITH ALL IT’S BEAUTY AND FAULTS, INNER AND OUTER, PHYSICAL AND MENTAL, MATERIAL AND SPIRITUAL.
E V O L V E
I BEGAN MY JOURNEY AS A 22 YEARS OLD COSTUME DESIGNER,
FULFILLING A CHILDHOOD DREAM. I DESIGNED COSTUMES FOR THEATRE,
CINEMA, BALLET,OPERA AND ANY PERFORMANCE ART POSSIBLE,
FROM SMALL PRODUCTIONS TO NATIONAL ONES, ALL WERE
AMAZING UNTIL I HAD MY FIRST BORN, WHEN I DECIDED AS A FRESH MOTHER
TO FOCUS ON MY FAVORITE SKILL - DRAWING.
I STARTED AS A FASHION ILLUSTRATOR UNTIL I REALIZED HOW MY TALENT
CAN BE USED IN MORE AREAS, THAT’S WHEN I OFFICIALY BECAME
A COMMERCIAL ILLUSTRATOR,WORKING WITH MARKETING MANAGERS
AND MEDIA COMPANIES ON PROMOTIONAL ILLUSTRATED MATERIALS
FOR BUSINESSES AND BRANDS.
IN RECENT YEARS, AS I PROGRESSED WITH MY OWN ART,
I BEGAN WORKING WITH INTERIOR DESIGNERS AND FELL IN LOVE WITH
THE FIELD OF ARCHITECTURE AND INTERIOR DESIGN.
E L E V A T E
I BELIEVE THAT THE ART YOU SURROUND YOURSELF WITH, MUST INSPIRE,
ELEVATE AND UPLIFT YOUR SPIRIT CONSTANTLY.
IN MY OPINION, ART SHOULD BE “EASY TO SWOLLOW”
AND ALLOW YOU TO INTERPRET IT HOWEVER YOU DECIDE.
I BELIEVE WE SHOULD SURROUND OURSELVES WITH BEAUTY AND JOY, TO ENSURE
A LIFE FILLED WITH BEAUTY AND JOY.
THAT IS WHY MY ART IS PASSIONATELY CRAFTED,
DESIGNED TO INSPIRE AND EMPOWER YOU ON A DAILY BASIS.
COMMISIONED ART IS AVAILABLE BY REQUEST, SO FEEL FREE TO CONTACT ME
WITH YOUR IDEAS AND IMAGINATION.
Do you know what is the difference between a drawing and an illustration? drawing is a form of art, an illustration is communication art! it works for a product or an idea. it’s purpose is to visualise a concept and eventualy to sell something else rather than itself as a painting.
I’ve been illustrating since I can remember myself, even before I knew how to write. My brother was sketching jet planes, my other brother was drawing comics, and I… I was illustrating fashion.
I studied fashion first in high school with a great dream of becoming a known costume designer in Hollywood. After a short break dedicated to serve my country in the army I returned to study fashion in “Shenkar” – high college for fashion and then found my place at the costume design study program.
I quickly became an intern for some of the biggest names in the performance arts industry in Israel.
I designed costumes for children’s theatre, dance groups, the Israeli opera, choirs, circus, ballet and even cinema, even winning a prize for best costume designer. At that time I even won the opportunity to design the wordrobe for one of the largest wineries in the country.
The fashion world was calling me and I said farewell to costume design in order to become a fashion designer.
Whatever I did, whenever I did it, was always accompanied by my illustrations.
I understood it eventually with the birth of my first born. That was the moment I decided to stop everything and focus on my true calling and that is – illustration.
At first, I worked with fashion businesses only, but than I discovered that other businesses need illustrations just as much. Besides the projects I’ve done for L’oreal Israel, including facechart illustrations for their unique app (makeup genius), I’ve illustrated catalogues, ads, logos, books, packages and even tattoo designs.
How can you actually use all this? well, I illustrate promotional materials (print and web) like postcards, ads, catalogues and more. Among my clients are fashion designers, jewelry designers, cosmetics, therapists, beauticians, makeup artists, yoga, dance, craft and toys designers, photographers and many more, local and international.
So if you are looking for a unique and unusual solution for your business,
whether if it’s for your branding or for marketing purposes, press here.