BIO | Yael Hertzog

A B O U T Y A E L H E R T Z O G

Yael Hertzog's passion for drawing began at an early age of four.
She is an Israeli-based lifestyle illustrator and artist who creates engaging promotional and commercial illustrations for brands and businesses worldwide.
In 2003, Yael graduated from "Shenkar" College with a bachelor's degree in fashion and costume design.
Her remarkable illustrations were chosen from thousands of applicants to exhibit at the prestigious AOI Annual Exhibition in London and Seoul.
Moreover, her artwork was handpicked to feature as part of the Perrier Beverages billboard campaign.
Yael has worked with numerous esteemed clients such as L'Oreal, Strauss Group, ElAl Airlines, Clinique, Suzuki, Bodyshop, Lancome, and many others.

E M P O W E R

Growing up in the 80s, women's empowerment was not a popular concept.
As a young girl, I was amongst a minority of individuals who expressed feminist opinions, and I was often accused of being too masculine. In those days, the only way to demonstrate that women were equal to men was to show that we were just as tough and strong as they were by overpowering them physically.
I found inspiration in female characters from comic book art, fantasy, and sci-fi genres, such as Buffy the Vampire Slayer and Xena the Warrior Princess, in my fight against gender discrimination.
Interestingly, I also held the largest collection of Barbie dolls amongst my friends, showing the duality of my interests.
However, as a young fashion student in the early 2000s, I realized that femininity, not masculinity, was the source of female empowerment.
Since then, my artistic quest has been dedicated to exploring the female form in all its beauty, flaws, and complexities - both physical and mental, material and spiritual.
Most of my current artwork is dedicated to this purpose of celebrating and showcasing the ultimate feminine power.

E V O L V E

At the age of 22, I embarked on a journey as a costume designer, fulfilling my childhood dream.
I designed costumes for various performance arts, including theatre, cinema, ballet, opera, and more - from small productions to national ones.
It was an incredible experience until I had my first child. As a new mother, I decided to focus on my favorite skill - drawing.
Initially, I started as a fashion illustrator, but soon realized that my talent could be utilized in more areas. Thus, I became a commercial illustrator and began working with marketing managers and media companies on promotional illustrated materials for businesses and brands.
Over the years, as I continued to evolve with my art, I started working with interior designers and developed a passion for the field of architecture and interior design.

E L E V A T E

I BELIEVE THAT THE ART YOU SURROUND YOURSELF WITH, MUST INSPIRE,
ELEVATE AND UPLIFT YOUR SPIRIT CONSTANTLY.
IN MY OPINION, ART SHOULD BE “EASY TO SWOLLOW”
AND ALLOW YOU TO INTERPRET IT HOWEVER YOU DECIDE.
I BELIEVE WE SHOULD SURROUND OURSELVES WITH BEAUTY AND JOY, TO ENSURE
A LIFE FILLED WITH BEAUTY AND JOY.
THAT IS WHY MY ART IS PASSIONATELY CRAFTED,
DESIGNED TO INSPIRE AND EMPOWER YOU ON A DAILY BASIS.
COMMISIONED ART IS AVAILABLE BY REQUEST, SO FEEL FREE TO CONTACT ME
WITH YOUR IDEAS AND IMAGINATION.

GET UPDATED

Do you know what is the difference between a drawing and an illustration? drawing is a form of art, an illustration is communication art! it works for a product or an idea. it’s purpose is to visualise a concept and eventualy to sell something else rather than itself as a painting.

I’ve been illustrating since I can remember myself, even before I knew how to write. My brother was sketching jet planes, my other brother was drawing comics, and I… I was illustrating fashion.

I studied fashion first in high school with a great dream of becoming a known costume designer in Hollywood. After a short break dedicated to serve my country in the army I returned to study fashion in “Shenkar” – high college for fashion and then found my place at the costume design study program.

I quickly became an intern for some of the biggest names in the performance arts industry in Israel.

I designed costumes for children’s theatre, dance groups, the Israeli opera, choirs, circus, ballet and even cinema, even winning a prize for best costume designer. At that time I even won the opportunity to design the wordrobe for one of the largest wineries in the country.

The fashion world was calling me and I said farewell to costume design in order to become a fashion designer.

Whatever I did, whenever I did it, was always accompanied by my illustrations.

I understood it eventually with the birth of my first born. That was the moment I decided to stop everything and focus on my true calling and that is – illustration.

At first, I worked with fashion businesses only, but than I discovered that other businesses need illustrations just as much. Besides the projects I’ve done for L’oreal Israel, including facechart illustrations for their unique app (makeup genius), I’ve illustrated catalogues, ads, logos, books, packages and even tattoo designs.

How can you actually use all this? well, I illustrate promotional materials (print and web) like postcards, ads, catalogues and more. Among my clients are fashion designers, jewelry designers, cosmetics, therapists, beauticians, makeup artists, yoga, dance, craft and toys designers, photographers and many more, local and international.

So if you are looking for a unique and unusual solution for your business,

whether if it’s for your branding or for marketing purposes, press here.